Bias by us
Bias by Us is an editorial design project developed during a
third-year editorial design course. The task was to create a
book based on a self-selected theme, combining research, content
structuring, and visual storytelling. The project explores
different types of cognitive distortions and biases that we
encounter in everyday life. A particular focus was placed on
beliefs and assumptions related to predictions, such as tarot
reading, astrology, fortune-telling, and similar practices, as
well as on how people emotionally and cognitively react to news
and information. I selected ten types of bias, assigning a
distinct color to each one in order to create a clear visual
system and help differentiate the chapters. In addition to
explanatory text, each section concludes with a small
illustrated comic, designed to simplify complex ideas and
provide an intuitive, relatable interpretation of the topic.
Typography plays an active role in the book: certain texts are
intentionally distorted, reflecting the nature of bias itself
and creating a dynamic, engaging reading experience. Through the
combination of research, color coding, illustration, and
experimental typography, the book aims to visually communicate
how perception can be shaped, altered, and manipulated.
